Every Door Direct Mail · Holiday Lights

    EDDM for holiday light installers

    Professional holiday lighting is a premium, deadline-driven purchase. The season is short — the mail has to land in the right driveways, early.

    Who your mail reaches — and why

    For holiday lighting, our advisor targets higher-income owner-occupied homes — the audience that buys holiday installs. Income plus owner-occupancy is the profile; timing does the rest.

    We rank neighborhoods for holiday lights by:

    • •Neighborhood income profile
    • •Owner-occupied share (strict floor)
    • •Distance from your service area

    Every recommendation comes with a plain-language reason, and you can override it with a different audience in one click.

    See the competition first

    You see how many holiday-lighting businesses already mail each neighborhood — in most metros this category is wide open.

    Your neighborhoods, exclusively

    One Good Mail Co customer per neighborhood per category per month — when you book it, no other holiday lights mailing through Good Mail Co shares those mailboxes that month.

    One all-in price

    From $0.86 per piece down to $0.66 at volume — printing, postage, and delivery included. A typical ~1,000-mailbox neighborhood runs about $860. Run your numbers.

    Christmas light installation marketing with direct mail

    Holiday lighting has a short, predictable season and a strong repeat customer base. The businesses that win book early, and a well-timed postcard in October reaches homeowners before they've decided to hang lights themselves.

    • Mail in late September and October — most homeowners book before Thanksgiving.
    • Offer an early-booking discount and mention that takedown and storage are included.
    • Target neighborhoods with larger homes, where DIY lighting is hardest.

    Campaigns that work for holiday lights

    • →Early-bird booking offer mailed in early fall
    • →Install + takedown package with a book-by deadline
    • →Real local install photography for affluent blocks

    Common questions

    When should holiday light installers send mail?

    September through late October. Early bookings fill your calendar before the rush, and early-bird pricing gives the postcard a reason to act now. A second touch in early November catches the deciders.

    How much does EDDM cost for a holiday lighting company?

    One flat all-in rate covers printing, postage, and delivery: from $0.86 per piece, dropping to $0.66 at higher volumes. A typical neighborhood of about 1,000 mailboxes runs about $860. Try the numbers yourself with our free EDDM cost calculator.

    What offer works for holiday lighting?

    Early-bird install pricing with a book-by date, plus a takedown-included framing. Photos of real installs on real local houses beat stock imagery decisively.

    When should I advertise Christmas light installation?

    Start in late September and run through October. Most homeowners book before Thanksgiving, and installers fill their schedules early. A postcard with an early-booking offer, mailed to neighborhoods with larger homes, is one of the most common ways installers fill the season.

    Why not just use the free USPS EDDM tool?

    You can — USPS delivers the mail either way, and we use the same postal rails. But the free tool only shows routes and takes your postage; it won't tell a holiday lights business which neighborhoods are actually worth mailing, print your cards, bundle them to spec, or handle the forms and the post-office drop. That's the work that decides whether the campaign pays off, and it's what our flat rate includes.

    See the neighborhoods we'd recommend for your holiday lights business.

    Create an account, drop a pin, and explore the map — recommendations, competition, and pricing before you spend a dollar.

    Learn more: complete EDDM guide · how our EDDM works · EDDM vs. targeted · cost calculator · postcard design guide