The homeowners most likely to need you next — found by our proprietary process.

    We score and rank the homes in your markets, then put your offer in front of the ones most likely to hire you — every month. Fewer wasted dollars. More real jobs.

    See how it works

    See your exact price and start in minutes — no discovery call, no quote-via-email.

    Now serving the Twin Cities metro. Buy leads in 500-lead chunks. 3-month minimum.

    LOCALMAIL

    Time for a new roof?

    From Your Neighborhood Roofer

    Good Mail Co.

    Proprietary lead quality

    Every home in your markets is scored and ranked by our proprietary process. You reach the best ones first.

    Done-for-you, self-serve

    No sales call. We handle design intake, print, postage, and QR tracking from there.

    Category exclusivity

    One contractor per category, per market. Your leads are yours alone.

    The Problem

    Mailing every door spends most of your budget on the wrong houses.

    Roofs last about 25 years. Furnaces about 15. Most homes on a route aren't due for anything — so most of the route is wasted spend.

    Most of your mail reaches homeowners who don't need you

    Carrier-route mail hits every door — including the homeowner who replaced their roof last year.

    You pay for the whole route, not the right homes

    Saturation pricing rewards volume, not fit. Most of what you mail reaches people who will never call.

    You can't tell what's actually working

    By the time the next drop is due, you still don't know which households responded — or why.

    The right list beats the whole route.

    Anyone can filter a list by home age and value — every vendor mails the same one. We score each home for the trade you sell, so a roofer's list and an electrician's list look different on the same street. Your budget goes to the homes most likely to need you, not every door.

    How It Works

    Buy your leads. We put you in front of the right homes every cycle.

    Buy qualified leads in 500-lead chunks, pick a 3-, 6-, or 12-month term, and we put your offer in front of those homeowners every month — delivered by direct mail, so you show up on the kitchen table, not buried in a spam folder.

    Pick your trade

    Roofing, HVAC, windows, siding, electrical, or water heater.

    Pick your markets

    Choose one or more markets in the Twin Cities metro. One contractor per category, per market.

    We put you in front of them

    Your offer reaches the top-scored homeowners for your trade every cycle. Print, postage, and list refresh handled.

    See who responds

    Every mailpiece carries a QR code. Watch real homeowners respond, market by market and cycle by cycle.

    Our Proprietary Process

    We find the homeowners who are ready to buy.

    Twin Cities metro coverage map

    Category Exclusivity

    When you buy a market, we lock the door behind you.

    Other vendors sell the same filtered list to every roofer in town. We don't. When you take a market for your category, no other contractor in that category gets those leads while your term runs.

    Enforced by the way you buy

    Exclusivity isn't a promise we make and hope no one notices. The leads come off the pool when you reserve them — they're not available to anyone else in your category, full stop. A roofer and an HVAC company can both run the same market; two roofers can't. First in, only one in.

    Markets sell out. Check whether your category is still open before someone else takes it.

    Features

    Built for contractors. Not generic local businesses.

    Six trades, qualified leads, real category exclusivity, real response data.

    QR-code response tracking

    Every mailpiece carries a unique QR code. See who scanned, when, and from which market.

    We don't re-mail past responders

    When a household scans your QR code, calls, or fills out the form, we drop them from your list for 12 months. They're already in your sales pipeline — your next cycle should go to fresh homes, not the same ones twice.

    Live pricing, instant checkout

    See your exact per-market price and check out in minutes. No account rep, no back-and-forth.

    Per-market dashboard

    Watch scan rates market by market and cycle by cycle. Buy more where it's working.

    Trades We Serve

    Each trade gets its own model. Here's what we look at.

    A roof isn't an electrical panel. We score every home in your market on what actually predicts a job in your trade — then hand you the top of the list.

    Six trades, available now in the Twin Cities metro

    Roofing

    We look at roof age and your area's hail and wind history. Aging roofs in storm-exposed blocks rank highest.

    HVAC

    We weigh system age and how the home is heated, so you reach homes running on equipment near the end of its life — not new installs.

    Windows

    We score window age and the home's vintage, surfacing owners likely shopping a full-home replacement.

    Siding

    We weigh siding age and condition to reach homes genuinely due for replacement.

    Electrical

    We target older homes whose electrical systems predate modern demand — the panels and service most likely due for an upgrade.

    Water Heater

    We focus on homes with an aging unit on record, so your offer lands before the tank fails, not after.

    Same home, six different lists. The roofer and the electrician down the street are looking at completely different houses — because they should be.

    Coming soon — join the waitlist

    Solar

    Gutters

    Painting

    Landscaping

    Founding cohort — Spring/Summer 2026

    Named-customer scan rates and revenue will live here.

    We're new. The first three to five contractors per trade get a 10–20% founding-cohort discount on their first cycle in exchange for a named testimonial — same trust we'd want before we'd buy. Until those land, we'd rather show you the system than make up numbers.

    See if your category is still open in your markets.

    Pick your trade and markets, see your exact price, and check out in minutes.