Free tools
Free marketing tools for contractors
No signup, no email gate. We build tools we'd want as a small home-service business — because contractors who market smarter are exactly who we work with.
Marketing ROI calculator
Compare Google Ads, shared lead platforms, and qualified direct mail side by side — cost per lead, jobs won, and return at your real numbers.
Open the toolWebsite speed grader
A plain-language report card on how fast your site loads on a phone, powered by Google's own speed test — and what to fix first.
Open the toolEDDM cost calculator
What Every Door Direct Mail really costs, all-in — printing, postage, and delivery in one flat per-piece rate.
Open the toolLocal competition lookup
How many businesses like yours are in any U.S. ZIP code, per 1,000 households, next to nearby ZIPs and your state.
Open the toolWant the leads, not just the tools?
Good Mail scores homeowners for your trade and puts your offer in front of them every month — exclusive to you.