Every Door Direct Mail · Orthodontics

    EDDM for orthodontists

    Braces are a family decision with a narrow window. Your mail should concentrate on the neighborhoods where families with kids in the prime orthodontic years actually live.

    Who your mail reaches — and why

    For orthodontics, our advisor targets families with school-age kids — the prime years for braces. We set a higher family-density bar for orthodontics than for general dental, because the buying window is narrower.

    We rank neighborhoods for orthodontics by:

    • •Share of households with school-age kids (higher floor than dental)
    • •Family-household density
    • •Distance from your practice

    Every recommendation comes with a plain-language reason, and you can override it with a different audience in one click.

    See the competition first

    You see how many orthodontic businesses already serve each neighborhood before you commit — open markets are labeled as exactly that.

    Your neighborhoods, exclusively

    One Good Mail Co customer per neighborhood per category per month — when you book it, no other orthodontics mailing through Good Mail Co shares those mailboxes that month.

    One all-in price

    From $0.86 per piece down to $0.66 at volume — printing, postage, and delivery included. A typical ~1,000-mailbox neighborhood runs about $860. Run your numbers.

    Orthodontic marketing with direct mail

    Orthodontic patients are mostly kids and teens, so the decision-maker is a parent — and the referral path usually starts at the family dentist. Direct mail lets you reach parents in the neighborhoods with the most school-age kids directly, alongside your dentist referral network.

    • Lead with a free consultation; it's the industry-standard first step and lowers the barrier for parents.
    • Time mailings to when parents plan: late summer before school and early in the year when insurance resets.
    • Mention payment plans prominently — cost is the main objection for families.

    How crowded is your market? Look up orthodontics businesses in your ZIP code, compared with nearby ZIPs and your state.

    Campaigns that work for orthodontics

    • →Free consult + flexible-payment framing for braces
    • →Invisalign teen offer timed to school-year milestones
    • →Before/after smile creative with a parent-facing message

    Common questions

    Is direct mail still effective for orthodontists?

    For a high-ticket, locally-decided service like orthodontics, a physical postcard in the right family household outperforms most digital impressions — parents keep it, discuss it, and act on it when the consult conversation comes up.

    What does EDDM cost for an orthodontic practice?

    One flat all-in rate covers printing, postage, and delivery: from $0.86 per piece, dropping to $0.66 at higher volumes. A typical neighborhood of about 1,000 mailboxes runs about $860. Try the numbers yourself with our free EDDM cost calculator.

    How is this different from mailing near my office?

    Proximity still matters — but two neighborhoods the same distance away can differ several-fold in families with kids the right age. We rank by that, not just by radius.

    How do orthodontists get new patients?

    Mostly through referrals from general dentists and from parents of current patients, plus online search. Direct mail to family neighborhoods adds a third source: parents who haven't been referred yet but have kids at the right age.

    Why not just use the free USPS EDDM tool?

    You can — USPS delivers the mail either way, and we use the same postal rails. But the free tool only shows routes and takes your postage; it won't tell a orthodontics business which neighborhoods are actually worth mailing, print your cards, bundle them to spec, or handle the forms and the post-office drop. That's the work that decides whether the campaign pays off, and it's what our flat rate includes.

    See the neighborhoods we'd recommend for your orthodontics business.

    Create an account, drop a pin, and explore the map — recommendations, competition, and pricing before you spend a dollar.

    Learn more: complete EDDM guide · how our EDDM works · EDDM vs. targeted · cost calculator · postcard design guide